It is necessary to read the book for the greatest impact, but his TED talk is a great summary of the idea, the principle and the philosophy.
Friday, February 18, 2011
Cradle to Cradle
One of my greatest influences is the well known Architect William McDonough. His famous book 'Cradle to Cradle' is what I believe, one of the most important works for any upcoming designer to read.
It is necessary to read the book for the greatest impact, but his TED talk is a great summary of the idea, the principle and the philosophy.
It is necessary to read the book for the greatest impact, but his TED talk is a great summary of the idea, the principle and the philosophy.
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